1% for the Planet is a global organization that exists to ensure our planet and future generations thrive. We inspire businesses to support environmental partners through membership and everyday actions. We make environmental giving easy and effective through partnership advising, impact storytelling and third-party certification.
Started in 2002 by Yvon Chouinard, founder of Patagonia, and Craig Mathews, founder of Blue Ribbon Flies, our members have given hundreds of millions of dollars to our approved environmental partners to date. Today, 1% for the Planet’s global network consists of thousands of businesses and environmental partners working toward a better future for all.
Volunteer work
By dedicating our time to volunteering in our local communities, we have the power to ignite a chain of positive change.
At BE, we wholeheartedly embrace and support our local community by investing in the things we hold dear: the great outdoors, authenticity, and equality. Through Brooke's involvement on the boards of both Glacial Hills Trails and the Northern Michigan Mountain Bike Association, we have the opportunity to make a positive impact on our village, fostering growth, and ensuring more trails for all.
Learn more about the organizations we are involved with.