Patagonia stoke footwear
Footwear line sold to Wolverine World Wide for the Patagonia Brand while attending Kendall College of Art & Design. The shoe went into production immediately, ultimately dissolving along with Patagonia’s footwear offering. Learn more about the designs, and response in the articles below.
“Brooke had obviously done her homework on the Patagonia brand in terms of our key values and our followers, as well as looking at our key competitors and our current line of footwear,” said Barbor. “She looked at the market and the brand and gave a solid interpretation of an opportunity.”
- Jamie Barbor, sales director at Patagonia Footwear.
designing stoke
This footwear line was designed in collaboration with Wolverine World Wide for the Patagonia Brand. The premium surf culture line was developed with sustainability at its core.
Full Circle
“According to Kendall officials, the team from Patagonia was stunned by the quality of the presentation, and Les Horne, a senior product manager at Patagonia, said that this was the first time in his 25-plus years that a students design had so much impact and was moved into production.”
- Rapid Growth Media, Writer: John Rumery